![]() Passionate people who live to travel, who have their fingers on the pulse of the most exciting things happening in their parts of the world. At CNT, we start with people-our people, our colleagues and teams creating CNT editions across the globe-from the U.S., UK, Europe, the Middle East, India and China. (This interview has been lightly edited for space and flow.) What was the genesis of “The World Made Local”?īefore we travel, we imagine places. Though Condé Nast declined to share revenue figures, Lusko says that so far in 2021, “CNT is exceeding all of its goals” and that the sales team has broken 20 new accounts since January, including private jet charter company Wheels Up and luggage retailer Away.īelow, thoughts on the campaign from Divia Thani. “We’ll be leveraging Condé Nast’s owned-and-operated brand channels,” she notes, “and will also be placing the campaign with travel trade-media outlets.” The ad starring Thani is one of “around a dozen creative iterations that we are working on featuring our global editorial talent,” Beth Lusko, Condé Nast global head of sales, travel and home, tells Ad Age. ![]() Though far from chic, they’re dripping with stories and nostalgia.” The ad closes with the CNT logo and “The World Made Local” tagline. The launch ad in the campaign (detail above scroll down for the full view) shows Divia Thani, global editorial director of Condé Nast Traveler-she’s identified by that title as well as “Lifelong Mumbai local”-along with a large-type quote from her: “Catch your breath in busy Mumbai by stopping for bun maska at one of the 100-year-old Irani cafés. “The World Made Local,” as the campaign is called, is a print/digital initiative that’s meant to capitalize on rising consumer comfort levels with leisure travel (more on that in a moment) while positioning CNT’s writers and editors as the ultimate travel influencers. ![]() Condé Nast Traveler, the upscale travel magazine and digital platform from the publisher of The New Yorker and Vanity Fair, is launching a new brand campaign today as it moves to leverage the momentum of the rebounding travel industry.
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